Research Methodology: Choosing the Right Approach

The foundation of any successful research project lies in choosing the right methodology. This decision can significantly impact the validity and reliability of your findings.

1. Define Your Research Question

Clearly articulate the research question you aim to answer. This question should guide your entire study and serve as the foundation of your methodology.

2. Select the Appropriate Methodology

Choose a methodology that aligns with your research question and is suitable for the type of data you'll collect. For example, if you're studying human behavior, qualitative methods like interviews or focus groups may be more appropriate than quantitative methods like surveys.